BT and Yahoo! have joined forces to create one of the UK’s most advanced internet services, combining high-quality access with some of the most compelling content and services yet to be seen on the net. Our broadband and narrowband customers will have an unrivalled personalised homepage with integrated security provided at no extra cost.

Specifics on the BT Yahoo! offering:

Personalisation
•  Everything available in one easy to use place – on the homepage
•  Comprehensive built for broadband service
•  Organise your own page layout, change colours and customise the toolbar and sidebar to reflect your interests
•  Defaults saved for individual members of family
•  Personalise your content

Content
•  Intelligent homepage: learns customers preferences and recommends appropriate content
•  Content modules can be moved, deleted and added
•  Active personalistion, eg select favourite football team for relevant news
•  Content tailored to individual user based on previous consumption and location
•  LAUNCH and LAUNCHcast will deliver latest music videos and songs

Security
•  Integrated parental controls – one of the most extensive parental controls offerings available, including:
•  Settings for kids, teens, mature teens and full access, and are customisable for each sub-account.
•  Controls extend beyond Web browsing to also include instant messaging
•  Parents can manage settings, view usage reports and act upon requests for exceptions from any Web-connected computer
•  Free integrated firewall & anti-virus essential to protecting customers internet connection
•  Anti-spam helps protect customers from the masses of junk & unwanted email
•  Pop Up blocker helps eliminate unwanted pop up adverts from appearing.

Communication
•  Integrated Instant Messenger, including video webcam and IM environments
•  Integrated email, including quick compose and inbox summary on homepage

To make an ad booking, or to discuss any advertising requirements, please send your details to uk-sales@uk.yahoo-inc.com

©British Telecommunications plc 2004